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- Author: Mark Vernon
- Publisher: Routledge
- ISBN-10: 0415253233
- ISBN-13: 9780415253239
- Format: 14.4 x 22.3 x 2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.10:12:54
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mark Vernon
- Publisher: Routledge
- ISBN-10: 0415253233
- ISBN-13: 9780415253239
- Format: 14.4 x 22.3 x 2 cm, kieti viršeliai
- Language: English English
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
Reviews