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- Publisher: Emerald Group Publishing
- ISBN-10: 1780529902
- ISBN-13: 9781780529905
- Format: 15.6 x 23.4 x 2.2 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Business, Society and Politics (e-book) (used book) | bookbook.eu
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Description
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
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- Publisher: Emerald Group Publishing
- ISBN-10: 1780529902
- ISBN-13: 9781780529905
- Format: 15.6 x 23.4 x 2.2 cm, hardcover
- Language: English English
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
Reviews