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- Author: Blair Reeves
- Publisher: O'Reilly Media
- ISBN-10: 1492024783
- ISBN-13: 9781492024781
- Format: 15.2 x 22.6 x 1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
If you're new to software product management or just want to learn more about it, there's plenty of advice available--but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.
Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.
Explore why:
- Identifying customer vs user problems is an enterprise project manager's main challenge
- Effective collaboration requires in-depth knowledge of the organization
- Analyzing data is key to understanding why users buy and retain your product
- Having experience in the industry you're building products for is valuable
- Product longevity depends on knowing where the industry is headed
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.07:17:29
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Blair Reeves
- Publisher: O'Reilly Media
- ISBN-10: 1492024783
- ISBN-13: 9781492024781
- Format: 15.2 x 22.6 x 1 cm, softcover
- Language: English English
If you're new to software product management or just want to learn more about it, there's plenty of advice available--but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.
Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.
Explore why:
- Identifying customer vs user problems is an enterprise project manager's main challenge
- Effective collaboration requires in-depth knowledge of the organization
- Analyzing data is key to understanding why users buy and retain your product
- Having experience in the industry you're building products for is valuable
- Product longevity depends on knowing where the industry is headed
Reviews