- We will send in 10–14 business days.
/images/books/12309907/9781799843696.jpg)
- Publisher: Business Science Reference
- Year: 2020
- Pages: 300
- ISBN-10: 1799843696
- ISBN-13: 9781799843696
- Format: 21.6 x 27.9 x 2.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Building Consumer-Brand Relationship in Luxury Brand Management (e-book) (used book) | bookbook.eu
Reviews
Description
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.22:35:50
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Business Science Reference
- Year: 2020
- Pages: 300
- ISBN-10: 1799843696
- ISBN-13: 9781799843696
- Format: 21.6 x 27.9 x 2.1 cm, hardcover
- Language: English English
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Reviews