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- Author: Amir Ekhlassi
- Publisher: Business Science Reference
- ISBN-10: 1522551433
- ISBN-13: 9781522551430
- Format: 17.8 x 25.4 x 1.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Amir Ekhlassi
- Publisher: Business Science Reference
- ISBN-10: 1522551433
- ISBN-13: 9781522551430
- Format: 17.8 x 25.4 x 1.3 cm, hardcover
- Language: English English
To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.
Reviews