- We will send in 10–14 business days.
/images/books/10825970/9781522524175.jpg)
- Author: Elena Veselinova
- Publisher: Business Science Reference
- ISBN-10: 1522524177
- ISBN-13: 9781522524175
- Format: 21.6 x 27.9 x 2.4 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Building Brand Equity and Consumer Trust Through Radical Transparency Practices (e-book) (used book) | bookbook.eu
Reviews
Description
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers' loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.19:19:39
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Elena Veselinova
- Publisher: Business Science Reference
- ISBN-10: 1522524177
- ISBN-13: 9781522524175
- Format: 21.6 x 27.9 x 2.4 cm, hardcover
- Language: English English
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers' loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Reviews