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- Author: Ben Foster
- Publisher: Lioncrest Publishing
- Year: 2020
- Pages: 296
- ISBN-10: 1544516185
- ISBN-13: 9781544516189
- Format: 15.2 x 22.9 x 1.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.
Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.20:16:01
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Ben Foster
- Publisher: Lioncrest Publishing
- Year: 2020
- Pages: 296
- ISBN-10: 1544516185
- ISBN-13: 9781544516189
- Format: 15.2 x 22.9 x 1.8 cm, kieti viršeliai
- Language: English English
Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.
Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
Reviews