309,77 €
344,19 €
-10% with code: EXTRA
Bugatti
309,77 € 
- We will send in 10–14 business days.
The engaging story of Bugatti's attempted relaunch and failure. When in 1987, Romano Artioli and his high-profile associates, Ferruccio Lamborghini, Paolo Stanzani, and Jean-Marc Borel, decided to reincarnate Bugatti, one of the most famous automotive marques of all time, they were not the first to go down this path. Attempts at relaunching famous brands, such as Duesenberg, Invicta, Mercer, and Stutz, had been made by moneyed adventurers, yet the projects, almost without fail, had ended in so…
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- Author: Gautam Sen
- Publisher: Dalton Watson Fine Books
- ISBN-10: 1854433091
- ISBN-13: 9781854433091
- Format: 22.6 x 31 x 3.3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The engaging story of Bugatti's attempted relaunch and failure. When in 1987, Romano Artioli and his high-profile associates, Ferruccio Lamborghini, Paolo Stanzani, and Jean-Marc Borel, decided to reincarnate Bugatti, one of the most famous automotive marques of all time, they were not the first to go down this path. Attempts at relaunching famous brands, such as Duesenberg, Invicta, Mercer, and Stutz, had been made by moneyed adventurers, yet the projects, almost without fail, had ended in sorrow. In what way could Bugatti be any different? It had three of the most prominent names in the Italian supercar firmament, and the factory at Campogalliano was one of the most modern, stylish, and theoretically efficient in the realms of automotive manufacturing edifices. Yet, five years after the glamorous relaunch, Romano Artioli's dream was over. Bankruptcy was declared, and the factory was closed, leaving the last hundred workers jobless and the beautiful campus reduced to a ghost building. How did this collapse happen and why? In Bugatti, Gautam Sen tells the exciting and surprising story full of discord, rivalry, pride, power, money, prestige, stars, crises, and a dramatic end.EXTRA 10 % discount with code: EXTRA
309,77 €
344,19 €
We will send in 10–14 business days.
The promotion ends in 21d.03:14:02
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Gautam Sen
- Publisher: Dalton Watson Fine Books
- ISBN-10: 1854433091
- ISBN-13: 9781854433091
- Format: 22.6 x 31 x 3.3 cm, kieti viršeliai
- Language: English English
The engaging story of Bugatti's attempted relaunch and failure. When in 1987, Romano Artioli and his high-profile associates, Ferruccio Lamborghini, Paolo Stanzani, and Jean-Marc Borel, decided to reincarnate Bugatti, one of the most famous automotive marques of all time, they were not the first to go down this path. Attempts at relaunching famous brands, such as Duesenberg, Invicta, Mercer, and Stutz, had been made by moneyed adventurers, yet the projects, almost without fail, had ended in sorrow. In what way could Bugatti be any different? It had three of the most prominent names in the Italian supercar firmament, and the factory at Campogalliano was one of the most modern, stylish, and theoretically efficient in the realms of automotive manufacturing edifices. Yet, five years after the glamorous relaunch, Romano Artioli's dream was over. Bankruptcy was declared, and the factory was closed, leaving the last hundred workers jobless and the beautiful campus reduced to a ghost building. How did this collapse happen and why? In Bugatti, Gautam Sen tells the exciting and surprising story full of discord, rivalry, pride, power, money, prestige, stars, crises, and a dramatic end.
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