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- Author: Sidney J Levy
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761916970
- ISBN-13: 9780761916970
- Format: 18.1 x 25.4 x 3.1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing′s role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy′s essays and studies of marketing.
EXTRA 10 % discount with code: EXTRA
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- Author: Sidney J Levy
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761916970
- ISBN-13: 9780761916970
- Format: 18.1 x 25.4 x 3.1 cm, softcover
- Language: English English
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing′s role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy′s essays and studies of marketing.
Reviews