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- Author: Sarah Durham
- Publisher: Jossey-Bass
- ISBN-10: 0470527536
- ISBN-13: 9780470527535
- Format: 14.2 x 21.6 x 2.3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.10:14:07
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Sarah Durham
- Publisher: Jossey-Bass
- ISBN-10: 0470527536
- ISBN-13: 9780470527535
- Format: 14.2 x 21.6 x 2.3 cm, kieti viršeliai
- Language: English English
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Reviews