78,02 €
86,69 €
-10% with code: EXTRA
Branded Male
78,02 € 
- We will send in 10–14 business days.
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical m…
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- Author: Mark Tungate
- Publisher: Kogan Page
- ISBN-10: 0749450118
- ISBN-13: 9780749450113
- Format: 16.1 x 23.9 x 2.2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%.
Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.EXTRA 10 % discount with code: EXTRA
78,02 €
86,69 €
We will send in 10–14 business days.
The promotion ends in 21d.05:32:51
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mark Tungate
- Publisher: Kogan Page
- ISBN-10: 0749450118
- ISBN-13: 9780749450113
- Format: 16.1 x 23.9 x 2.2 cm, kieti viršeliai
- Language: English English
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%.
Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Reviews