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- Author: Matt Haig
- Publisher: Kogan Page
- ISBN-10: 0749462876
- ISBN-13: 9780749462871
- Format: 13.9 x 21.5 x 1.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.EXTRA 10 % discount with code: EXTRA
The promotion ends in 24d.01:08:43
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Matt Haig
- Publisher: Kogan Page
- ISBN-10: 0749462876
- ISBN-13: 9780749462871
- Format: 13.9 x 21.5 x 1.7 cm, minkšti viršeliai
- Language: English English
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
Reviews