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- Author: F Joseph Le Pla
- Publisher: Kogan Page
- ISBN-10: 0749437979
- ISBN-13: 9780749437978
- Format: 15.9 x 24.1 x 2.9 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at every level within the organization. These leaders shape how organizations work and define the customers' experience. This book offers a fresh approach to how leaders can create more customer value using the brand as their guide.
F Joseph LePla, Suan V Davis and Lynn M Parker combine their experiences with leading organizations to show the various ways every organization can become brand driven. Each chapter provides focused discussion and tools that leaders can use to direct employees and other stakeholders to create and maintain unbreakable customer relationships. Leaders who read Brand Driven will walk away feeling more knowledgeable and focused on what they can immediately do to manage and increase brand value.EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.08:56:32
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: F Joseph Le Pla
- Publisher: Kogan Page
- ISBN-10: 0749437979
- ISBN-13: 9780749437978
- Format: 15.9 x 24.1 x 2.9 cm, kieti viršeliai
- Language: English English
Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at every level within the organization. These leaders shape how organizations work and define the customers' experience. This book offers a fresh approach to how leaders can create more customer value using the brand as their guide.
F Joseph LePla, Suan V Davis and Lynn M Parker combine their experiences with leading organizations to show the various ways every organization can become brand driven. Each chapter provides focused discussion and tools that leaders can use to direct employees and other stakeholders to create and maintain unbreakable customer relationships. Leaders who read Brand Driven will walk away feeling more knowledgeable and focused on what they can immediately do to manage and increase brand value.
Reviews