26,63 €
29,59 €
-10% with code: EXTRA
Brand Currency
26,63 € 
- We will send in 10–14 business days.
Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold. And then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago. The truth is, what drives Amazon's success isn't cutting-edge. It's ancient. In Brand Currency, former Amazon Ad…
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- Author: Steve Susi
- Publisher: Lioncrest Publishing
- ISBN-10: 1544514026
- ISBN-13: 9781544514024
- Format: 14 x 21.6 x 1.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold.
And then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago. The truth is, what drives Amazon's success isn't cutting-edge. It's ancient. In Brand Currency, former Amazon Advertising executive creative director Steve Susi takes you inside the corporate enigma to reveal the four currencies that dictate the customer's and Amazon's every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, "How do they do it?"EXTRA 10 % discount with code: EXTRA
26,63 €
29,59 €
We will send in 10–14 business days.
The promotion ends in 15d.03:35:10
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Steve Susi
- Publisher: Lioncrest Publishing
- ISBN-10: 1544514026
- ISBN-13: 9781544514024
- Format: 14 x 21.6 x 1.5 cm, softcover
- Language: English English
Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold.
And then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago. The truth is, what drives Amazon's success isn't cutting-edge. It's ancient. In Brand Currency, former Amazon Advertising executive creative director Steve Susi takes you inside the corporate enigma to reveal the four currencies that dictate the customer's and Amazon's every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, "How do they do it?"
Reviews