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- Author: Anonym
- Publisher: GRIN Verlag
- Year: 2019
- Pages: 20
- ISBN-10: 3668918414
- ISBN-13: 9783668918412
- Format: 14 x 21.6 x 0.1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Heilbronn University of Applied Sciences, language: English, abstract: In the late 1930s, Alex Osborn was fed up to the back teeth. In the advertising agency BDO, of which he was among the co-founders, there were dozens of meetings which were anything but inspiring; they lasted too long, they were tiring and they also inhibited any kind of creativity. Osborn was aware of these flaws and recalled the 400-year-old Indian method - Prai Barshana - and improved upon it. He named this new technique after this Indian method: "using the brain to storm a problem". Today, brainstorming is one of the most popular methods of idea generating and it is helpful in aiding creativity in business. Through spontaneous expressions within a group, without judgement or critiquing, a large number of ideas are generated and developed in order to solve a specific problem.
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- Author: Anonym
- Publisher: GRIN Verlag
- Year: 2019
- Pages: 20
- ISBN-10: 3668918414
- ISBN-13: 9783668918412
- Format: 14 x 21.6 x 0.1 cm, minkšti viršeliai
- Language: English English
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Heilbronn University of Applied Sciences, language: English, abstract: In the late 1930s, Alex Osborn was fed up to the back teeth. In the advertising agency BDO, of which he was among the co-founders, there were dozens of meetings which were anything but inspiring; they lasted too long, they were tiring and they also inhibited any kind of creativity. Osborn was aware of these flaws and recalled the 400-year-old Indian method - Prai Barshana - and improved upon it. He named this new technique after this Indian method: "using the brain to storm a problem". Today, brainstorming is one of the most popular methods of idea generating and it is helpful in aiding creativity in business. Through spontaneous expressions within a group, without judgement or critiquing, a large number of ideas are generated and developed in order to solve a specific problem.
Reviews