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- Author: S Tamer Cavusgil
- Publisher: Business Expert Press
- ISBN-10: 1606490125
- ISBN-13: 9781606490129
- Format: 15.2 x 22.9 x 0.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
EXTRA 10 % discount with code: EXTRA
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- Author: S Tamer Cavusgil
- Publisher: Business Expert Press
- ISBN-10: 1606490125
- ISBN-13: 9781606490129
- Format: 15.2 x 22.9 x 0.8 cm, minkšti viršeliai
- Language: English English
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Reviews