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Description
The book analyzes a topical and painful topic for every politician and political consultant - the phenomenon of "black" PR. On the examples of Russia and foreign countries 10 technologies of politicians' negativization and their political campaigns are investigated. Legal aspects of honour and dignity protection in different countries are considered. The book will be useful for politicians, political consultants and advertising specialists, lawyers, ethicists and showbiz representatives.
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The book analyzes a topical and painful topic for every politician and political consultant - the phenomenon of "black" PR. On the examples of Russia and foreign countries 10 technologies of politicians' negativization and their political campaigns are investigated. Legal aspects of honour and dignity protection in different countries are considered. The book will be useful for politicians, political consultants and advertising specialists, lawyers, ethicists and showbiz representatives.
Reviews