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Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated? In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you're a weekend entrepreneur or a career-changing professional, Lee's motto--don't be a worrier, be a warrior--applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
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- Author: Dante Lee
- Publisher: HAY HOUSE
- ISBN-10: 1401929540
- ISBN-13: 9781401929541
- Format: 15.2 x 22.6 x 2.3 cm, minkšti viršeliai
- Language: English English
Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated? In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you're a weekend entrepreneur or a career-changing professional, Lee's motto--don't be a worrier, be a warrior--applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
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