- We will send in 10–14 business days.
/images/books/9518751/9781403976635.jpg)
- Author: Tom Doctoroff
- Publisher: St. Martin's Griffin
- ISBN-10: 1403976635
- ISBN-13: 9781403976635
- Format: 15 x 22.6 x 1.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China--especially those preparing for the 2008 Olympics in Beijing--shouldn't be without this book.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.11:10:16
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Tom Doctoroff
- Publisher: St. Martin's Griffin
- ISBN-10: 1403976635
- ISBN-13: 9781403976635
- Format: 15 x 22.6 x 1.8 cm, minkšti viršeliai
- Language: English English
This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China--especially those preparing for the 2008 Olympics in Beijing--shouldn't be without this book.
Reviews