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Description
This book brings to the management of nonprofit organizations and public sector organizations the kind of concepts that have long been applied to commercial firms. Management thinking has long been concentrated on the problems of managing commercial organizations. Authors Sandler and Hudson set out to study the best managed nonprofit and government organizations and to determine what they did to achieve their success. The authors found that there is a close similarity between the management thinking of these organizations and that of profit-making firms. Each type of firm defined who their customers were and how to best serve them. They looked for ways of selling their particular product. They formed partnerships with other organizations in pursuit of their ultimate goals. They encouraged innovation among their workers. They diffused power down through the organizations to the lowest level possible. They created an atmosphere that made their workers feel valued. And they had
extensive systems for communicating within and outside the organizations.
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This book brings to the management of nonprofit organizations and public sector organizations the kind of concepts that have long been applied to commercial firms. Management thinking has long been concentrated on the problems of managing commercial organizations. Authors Sandler and Hudson set out to study the best managed nonprofit and government organizations and to determine what they did to achieve their success. The authors found that there is a close similarity between the management thinking of these organizations and that of profit-making firms. Each type of firm defined who their customers were and how to best serve them. They looked for ways of selling their particular product. They formed partnerships with other organizations in pursuit of their ultimate goals. They encouraged innovation among their workers. They diffused power down through the organizations to the lowest level possible. They created an atmosphere that made their workers feel valued. And they had
extensive systems for communicating within and outside the organizations.
Reviews