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- Author: Gianluigi Guido
- Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
- ISBN-10: 3034321031
- ISBN-13: 9783034321037
- Format: 15 x 22.9 x 1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book examines what happens when consumption - originally based on ethical issues - becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.
EXTRA 10 % discount with code: EXTRA
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- Author: Gianluigi Guido
- Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
- ISBN-10: 3034321031
- ISBN-13: 9783034321037
- Format: 15 x 22.9 x 1 cm, minkšti viršeliai
- Language: English English
This book examines what happens when consumption - originally based on ethical issues - becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.
Reviews