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- Author: Jerry Greenfield
- Publisher: Simon & Schuster
- ISBN-10: 0684838559
- ISBN-13: 9780684838557
- Format: 15.2 x 22.6 x 2.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
- How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
- Practical advice on everything -- from hiring employees to choosing suppliers
- Nuts-and-bolts information on values-led finance, retailing, and human resources
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.22:13:41
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Jerry Greenfield
- Publisher: Simon & Schuster
- ISBN-10: 0684838559
- ISBN-13: 9780684838557
- Format: 15.2 x 22.6 x 2.5 cm, softcover
- Language: English English
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
- How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
- Practical advice on everything -- from hiring employees to choosing suppliers
- Nuts-and-bolts information on values-led finance, retailing, and human resources
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
Reviews