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-Preface.- I. Behavioral Decision Theory and the Idea of It.- Chapter 1. Decision-making Phenomenon and Behavioral Decision Theory.- Chapter 2. Preference and Preference Structure.- II. Preference Reversal Phenomenon and Description of the Phenomenon.- Chapter 3. Ordinal Utility and Preference Reversal Phenomenon.- Chapter 4. Causes of the Preference Reversal Phenomenon.- Chapter 5. Psychology of Preference Reversals and Prominence Hypothesis.- III. Expected Utility Theory and Its Counterexamples.- Chapter 6. Expected Utility Theory and Psychology.- Chapter 7. Axioms and Counterexamples Expected Utility Theory.- IV. Decision Making and Prospect Theory.- Chapter 8. Preference Paradox and Nonlinear Expected Utility Theory.- Chapter 9. Prospect Theory and Decision Making Phenomena.- Chapter 10. Prospect Theory and Decision Making Phenomena.- V. Framing Effect and Descriptions of It.- Chapter 11. Framing Effect of Decision Making.- Chapter 12. Theories Used to Explain the Framing Effect-Part VI Decision-Making Process and Its Theory.- Chapter 13 Decision-Making Process.- Chapter 14. Behavioral Decision Theories that Explain Decision-making processes.- Chapter 15. Time Discounting.- Chapter 16. Behavioral game theory and Social decision making.- Chapter 17. Preference formation, decision making, and neuroscience of decisionmaking.- Chapter 18. Behavioral decision theory and prescriptive approach.
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-Preface.- I. Behavioral Decision Theory and the Idea of It.- Chapter 1. Decision-making Phenomenon and Behavioral Decision Theory.- Chapter 2. Preference and Preference Structure.- II. Preference Reversal Phenomenon and Description of the Phenomenon.- Chapter 3. Ordinal Utility and Preference Reversal Phenomenon.- Chapter 4. Causes of the Preference Reversal Phenomenon.- Chapter 5. Psychology of Preference Reversals and Prominence Hypothesis.- III. Expected Utility Theory and Its Counterexamples.- Chapter 6. Expected Utility Theory and Psychology.- Chapter 7. Axioms and Counterexamples Expected Utility Theory.- IV. Decision Making and Prospect Theory.- Chapter 8. Preference Paradox and Nonlinear Expected Utility Theory.- Chapter 9. Prospect Theory and Decision Making Phenomena.- Chapter 10. Prospect Theory and Decision Making Phenomena.- V. Framing Effect and Descriptions of It.- Chapter 11. Framing Effect of Decision Making.- Chapter 12. Theories Used to Explain the Framing Effect-Part VI Decision-Making Process and Its Theory.- Chapter 13 Decision-Making Process.- Chapter 14. Behavioral Decision Theories that Explain Decision-making processes.- Chapter 15. Time Discounting.- Chapter 16. Behavioral game theory and Social decision making.- Chapter 17. Preference formation, decision making, and neuroscience of decisionmaking.- Chapter 18. Behavioral decision theory and prescriptive approach.
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