56,96 €
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Basics Advertising 02: Art Direction
Basics Advertising 02: Art Direction
56,96
63,29 €
  • We will send in 10–14 business days.
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from tr…
63.29
  • Publisher:
  • Year: 2010
  • Pages: 184
  • ISBN-10: 2940411212
  • ISBN-13: 9782940411214
  • Format: 16.5 x 23.2 x 1.7 cm, minkšti viršeliai
  • Language: English
  • SAVE -10% with code: EXTRA

Basics Advertising 02: Art Direction (e-book) (used book) | bookbook.eu

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Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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  • Author: Nik Mahon
  • Publisher:
  • Year: 2010
  • Pages: 184
  • ISBN-10: 2940411212
  • ISBN-13: 9782940411214
  • Format: 16.5 x 23.2 x 1.7 cm, minkšti viršeliai
  • Language: English English

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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