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- Author: Don Wright
- Publisher: John Wiley & Sons, Inc.
- ISBN-10: 0471522643
- ISBN-13: 9780471522645
- Format: 16.2 x 23.7 x 2.2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Don Wright
- Publisher: John Wiley & Sons, Inc.
- ISBN-10: 0471522643
- ISBN-13: 9780471522645
- Format: 16.2 x 23.7 x 2.2 cm, kieti viršeliai
- Language: English English
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Reviews