- We will send in 10–14 business days.
/images/books/4028831/9780615862941.jpg)
- Author: Hugh Taylor
- Publisher: Taylor Market Intelligence, Inc.
- ISBN-10: 0615862942
- ISBN-13: 9780615862941
- Format: 15.2 x 22.9 x 1.2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.21:12:34
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Hugh Taylor
- Publisher: Taylor Market Intelligence, Inc.
- ISBN-10: 0615862942
- ISBN-13: 9780615862941
- Format: 15.2 x 22.9 x 1.2 cm, minkšti viršeliai
- Language: English English
Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing
Reviews