238,04 €
264,49 €
-10% with code: EXTRA
B2B Social Selling Strategy
238,04 € 
- We will send in 10–14 business days.
Optimize your B2B selling by using social media to identify leads, build mutually valuable relationships and convert them into sales for long-term advantage. 78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measur…
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- Author: Julie Atherton
- Publisher: Kogan Page
- ISBN-10: 1398604615
- ISBN-13: 9781398604612
- Format: 15.6 x 23.4 x 2.2 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Optimize your B2B selling by using social media to identify leads, build mutually valuable relationships and convert them into sales for long-term advantage.
78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals.EXTRA 10 % discount with code: EXTRA
238,04 €
264,49 €
We will send in 10–14 business days.
The promotion ends in 19d.08:26:09
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Julie Atherton
- Publisher: Kogan Page
- ISBN-10: 1398604615
- ISBN-13: 9781398604612
- Format: 15.6 x 23.4 x 2.2 cm, hardcover
- Language: English English
Optimize your B2B selling by using social media to identify leads, build mutually valuable relationships and convert them into sales for long-term advantage.
78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals.
Reviews