Christoph Breetz

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-10% with code: EXTRA
Product packaging as tool to demand a price premium
Product packaging as tool to dem... Christoph Breetz
137,51
152,79 €
  • We will send in 10–14 business days.

-10% with code: EXTRA
The impact of product packaging on consumers' value perception
The impact of product packaging... Christoph Breetz
104,30
115,89 €
  • We will send in 10–14 business days.

The impact of product packaging on consumers' value perception
The impact of product packaging... Christoph Breetz
55,59 €
Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium
Product packaging as tool to dem... Christoph Breetz
55,59 €