- We will send in 10–14 business days.
/images/books/2808433/9780080453217.jpg)
- Author: Peter Johnson
- Publisher: Elsevier Science Ltd
- ISBN-10: 008045321X
- ISBN-13: 9780080453217
- Format: 17.1 x 24 x 2.3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.10:02:18
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Peter Johnson
- Publisher: Elsevier Science Ltd
- ISBN-10: 008045321X
- ISBN-13: 9780080453217
- Format: 17.1 x 24 x 2.3 cm, kieti viršeliai
- Language: English English
This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
Reviews