39,95 €
44,39 €
-10% with code: EXTRA
Assemblage
39,95 € 
- We will send in 10–14 business days.
"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating--and surprisingly fun--wide-angle look at advertising." -- Kirkus Reviews (starred review)Brandscan no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblageguides you through the art and science of creating transformative brands bycombining…
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- Author: Emmanuel Probst
- Publisher: Ideapress Publishing
- Year: 2023
- Pages: 200
- ISBN-10: 1646871251
- ISBN-13: 9781646871254
- Format: 15.2 x 23.1 x 2.5 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating--and surprisingly fun--wide-angle look at advertising." -- Kirkus Reviews (starred review)Brands
can no longer force-feed us a plethora of products we don't need. To succeed,
brands must transform us and the world we live in. Assemblage
guides you through the art and science of creating transformative brands by
combining personal, social, and cultural components. Assemblage will
show you
- Why
perception is the truth and how to shape people's perceptions - Why
we relate to antiheroes, villains, and saviors - How
brands can reassure consumers about their past, present, and future - How
to leverage data and insights to deliver a personalized, human-centric consumer experience - How
brands can make a positive impact on people, society, and the economy
supported by in-depth research in consumer psychology, extensive consumer
insights, interviews with industry-leading marketers, and case studies of
transformative brands, big and small.
EXTRA 10 % discount with code: EXTRA
39,95 €
44,39 €
We will send in 10–14 business days.
The promotion ends in 21d.00:37:06
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Emmanuel Probst
- Publisher: Ideapress Publishing
- Year: 2023
- Pages: 200
- ISBN-10: 1646871251
- ISBN-13: 9781646871254
- Format: 15.2 x 23.1 x 2.5 cm, hardcover
- Language: English English
"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating--and surprisingly fun--wide-angle look at advertising." -- Kirkus Reviews (starred review)
Brands
can no longer force-feed us a plethora of products we don't need. To succeed,
brands must transform us and the world we live in. Assemblage
guides you through the art and science of creating transformative brands by
combining personal, social, and cultural components. Assemblage will
show you
supported by in-depth research in consumer psychology, extensive consumer
insights, interviews with industry-leading marketers, and case studies of
transformative brands, big and small.
Brands
can no longer force-feed us a plethora of products we don't need. To succeed,
brands must transform us and the world we live in. Assemblage
guides you through the art and science of creating transformative brands by
combining personal, social, and cultural components. Assemblage will
show you
- Why
perception is the truth and how to shape people's perceptions - Why
we relate to antiheroes, villains, and saviors - How
brands can reassure consumers about their past, present, and future - How
to leverage data and insights to deliver a personalized, human-centric consumer experience - How
brands can make a positive impact on people, society, and the economy
supported by in-depth research in consumer psychology, extensive consumer
insights, interviews with industry-leading marketers, and case studies of
transformative brands, big and small.
Reviews