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- Author: Faustino Taderera
- Publisher: LAP Lambert Academic Publishing
- ISBN-10: 3838364732
- ISBN-13: 9783838364735
- Format: 15.2 x 22.9 x 1.9 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate level and covers topics like: - marketing plans; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; segmentation, positioning; vision, mission, objectives, strategies; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter's generic strategies; Entrepreneurship; TQM; ethics; corporate governance; social responsibility and the sensitive political angle of business and society.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.22:38:39
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Faustino Taderera
- Publisher: LAP Lambert Academic Publishing
- ISBN-10: 3838364732
- ISBN-13: 9783838364735
- Format: 15.2 x 22.9 x 1.9 cm, softcover
- Language: English English
Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate level and covers topics like: - marketing plans; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; segmentation, positioning; vision, mission, objectives, strategies; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter's generic strategies; Entrepreneurship; TQM; ethics; corporate governance; social responsibility and the sensitive political angle of business and society.
Reviews