49,13 €
54,59 €
-10% with code: EXTRA
Animated Advertising
49,13 € 
- We will send in 10–14 business days.
A lively look at an underexplored niche in the history of American ads: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse…
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- Author: Ellen G K Rubin
- Publisher: Grolier Club
- Year: 2023
- Pages: 112
- ISBN-10: 1605831034
- ISBN-13: 9781605831039
- Format: 22.6 x 30.2 x 1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
A lively look at an underexplored niche in the history of American ads: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.EXTRA 10 % discount with code: EXTRA
49,13 €
54,59 €
We will send in 10–14 business days.
The promotion ends in 20d.17:15:46
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Ellen G K Rubin
- Publisher: Grolier Club
- Year: 2023
- Pages: 112
- ISBN-10: 1605831034
- ISBN-13: 9781605831039
- Format: 22.6 x 30.2 x 1 cm, softcover
- Language: English English
A lively look at an underexplored niche in the history of American ads: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.
Reviews