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- Publisher: Business Science Reference
- ISBN-10: 1466682620
- ISBN-13: 9781466682627
- Format: 21.6 x 27.9 x 2.4 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Analyzing the Cultural Diversity of Consumers in the Global Marketplace (e-book) (used book) | bookbook.eu
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The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Business Science Reference
- ISBN-10: 1466682620
- ISBN-13: 9781466682627
- Format: 21.6 x 27.9 x 2.4 cm, hardcover
- Language: English English
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Reviews