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- Author: Ernest L Cowles
- Publisher: Business Expert Press
- ISBN-10: 1606498185
- ISBN-13: 9781606498187
- Format: 15.2 x 22.9 x 1.2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. The authors discuss how best to identify the information needed and the best approach to get that information. They also highlight the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results.
EXTRA 10 % discount with code: EXTRA
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- Author: Ernest L Cowles
- Publisher: Business Expert Press
- ISBN-10: 1606498185
- ISBN-13: 9781606498187
- Format: 15.2 x 22.9 x 1.2 cm, minkšti viršeliai
- Language: English English
An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. The authors discuss how best to identify the information needed and the best approach to get that information. They also highlight the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results.
Reviews