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- Author: Nicolas Zacharias
- Publisher: Gabler Verlag
- Year: 2011
- Pages: 97
- ISBN-10: 3834933384
- ISBN-13: 9783834933386
- Format: 14.8 x 21 x 0.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
An Integrative Approach to Innovation Management (e-book) (used book) | bookbook.eu
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Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
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- Author: Nicolas Zacharias
- Publisher: Gabler Verlag
- Year: 2011
- Pages: 97
- ISBN-10: 3834933384
- ISBN-13: 9783834933386
- Format: 14.8 x 21 x 0.6 cm, minkšti viršeliai
- Language: English English
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
Reviews