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- Author: Philip Kotler
- Publisher: Springer
- ISBN-10: 3031490045
- ISBN-13: 9783031490040
- Format: 15.6 x 23.4 x 1.3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
An Instructor's Manual to H2h Marketing Case Studies (e-book) (used book) | bookbook.eu
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This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
EXTRA 10 % discount with code: EXTRA
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- Author: Philip Kotler
- Publisher: Springer
- ISBN-10: 3031490045
- ISBN-13: 9783031490040
- Format: 15.6 x 23.4 x 1.3 cm, kieti viršeliai
- Language: English English
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
Reviews