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- Author: Ou Zhang
- Publisher: AV Akademikerverlag
- ISBN-10: 363945443X
- ISBN-13: 9783639454437
- Format: 15.2 x 22.9 x 0.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
An Exploratory Study of Men's Interpretation and Choices of Male Looks (e-book) (used book) | bookbook.eu
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Revision with unchanged content. Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.
EXTRA 10 % discount with code: EXTRA
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- Author: Ou Zhang
- Publisher: AV Akademikerverlag
- ISBN-10: 363945443X
- ISBN-13: 9783639454437
- Format: 15.2 x 22.9 x 0.4 cm, softcover
- Language: English English
Revision with unchanged content. Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.
Reviews