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- Author: Jeffrey K Johnson
- Publisher: McFarland & Company
- ISBN-10: 0786437979
- ISBN-13: 9780786437979
- Format: 15 x 22.6 x 1.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
EXTRA 10 % discount with code: EXTRA
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- Author: Jeffrey K Johnson
- Publisher: McFarland & Company
- ISBN-10: 0786437979
- ISBN-13: 9780786437979
- Format: 15 x 22.6 x 1.8 cm, softcover
- Language: English English
This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
Reviews