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- Author: Bastian Storch
- Publisher: GRIN Verlag
- ISBN-10: 3640175069
- ISBN-13: 9783640175062
- Format: 21 x 29.7 x 0.1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Ambient advertising - an intrusion of consumers private sphere? (e-book) (used book) | bookbook.eu
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Description
Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, University of Queensland, course: Master of Creative Advertising, language: English, abstract: This report investigates the issue of ambient advertising campaigns, which interfere with the private sphere of consumers. The author will discuss benefits and downsides of ambient advertising in regard to the issue mentioned above in relation to a specific campaign. For this matter the author selected a recent campaign which took place in Germany.
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- Author: Bastian Storch
- Publisher: GRIN Verlag
- ISBN-10: 3640175069
- ISBN-13: 9783640175062
- Format: 21 x 29.7 x 0.1 cm, softcover
- Language: English English
Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, University of Queensland, course: Master of Creative Advertising, language: English, abstract: This report investigates the issue of ambient advertising campaigns, which interfere with the private sphere of consumers. The author will discuss benefits and downsides of ambient advertising in regard to the issue mentioned above in relation to a specific campaign. For this matter the author selected a recent campaign which took place in Germany.
Reviews