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- Author: Peter Gentsch
- Publisher: Palgrave Macmillan
- ISBN-10: 303007904X
- ISBN-13: 9783030079048
- Format: 15.6 x 23.4 x 1.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
- how customer and market potential can be automatically identified and profiled;
- how media planning can be intelligently automated and optimized with AI and Big Data;
- how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
- how you can optimize Customer Journeys based on Algorithmics and AI; and
- how to conduct market research in more efficient and smarter way.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Peter Gentsch
- Publisher: Palgrave Macmillan
- ISBN-10: 303007904X
- ISBN-13: 9783030079048
- Format: 15.6 x 23.4 x 1.6 cm, minkšti viršeliai
- Language: English English
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
- how customer and market potential can be automatically identified and profiled;
- how media planning can be intelligently automated and optimized with AI and Big Data;
- how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
- how you can optimize Customer Journeys based on Algorithmics and AI; and
- how to conduct market research in more efficient and smarter way.
Reviews