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- Author: Jim Surmanek
- Publisher: McGraw-Hill Companies
- ISBN-10: 0071422145
- ISBN-13: 9780071422147
- Format: 15.4 x 22.8 x 2.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
A quick-access reference to every essential mediarelated term and concept
After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.
Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.
A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for:
- Definitions of key concepts
- Inside tips on effective media planning
- Practical tips on the dynamics of media planning and buying
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.16:23:27
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Jim Surmanek
- Publisher: McGraw-Hill Companies
- ISBN-10: 0071422145
- ISBN-13: 9780071422147
- Format: 15.4 x 22.8 x 2.4 cm, softcover
- Language: English English
A quick-access reference to every essential mediarelated term and concept
After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.
Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.
A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for:
- Definitions of key concepts
- Inside tips on effective media planning
- Practical tips on the dynamics of media planning and buying
Reviews