- We will send in 10–14 business days.
/images/books/4237553/9780761942542.jpg)
- Author: Liz Mcfall
- Publisher: SAGE Publications Ltd
- ISBN-10: 0761942548
- ISBN-13: 9780761942542
- Format: 16.2 x 23.7 x 1.9 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.14:01:03
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Liz Mcfall
- Publisher: SAGE Publications Ltd
- ISBN-10: 0761942548
- ISBN-13: 9780761942542
- Format: 16.2 x 23.7 x 1.9 cm, kieti viršeliai
- Language: English English
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
Reviews