- We will send in 10–14 business days.
/images/books/4239733/9780762303632.jpg)
- Publisher: Jai Press Inc.
- ISBN-10: 0762303638
- ISBN-13: 9780762303632
- Format: 15.6 x 23.4 x 2.1 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Advances in Services Marketing and Management (e-book) (used book) | bookbook.eu
Reviews
Description
This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between academic research and business practice. Leading scholars will delve into services issues such as service quality, internal marketing, service design, human resources in services, services operations, etc. Included are directions for future research and managerial implications. An added feature is a services in action section addressing in depth some aspect of a service organizations practice which is on the cutting edge. Leading service firms will share how they have innovatively applied services principles in business practice.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.02:22:47
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Jai Press Inc.
- ISBN-10: 0762303638
- ISBN-13: 9780762303632
- Format: 15.6 x 23.4 x 2.1 cm, kieti viršeliai
- Language: English English
This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between academic research and business practice. Leading scholars will delve into services issues such as service quality, internal marketing, service design, human resources in services, services operations, etc. Included are directions for future research and managerial implications. An added feature is a services in action section addressing in depth some aspect of a service organizations practice which is on the cutting edge. Leading service firms will share how they have innovatively applied services principles in business practice.
Reviews