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- Publisher: Jai Press Inc.
- ISBN-10: 0762301643
- ISBN-13: 9780762301645
- Format: 15.6 x 23.4 x 1.4 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Advances in International Marketing (e-book) (used book) | bookbook.eu
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Description
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
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- Publisher: Jai Press Inc.
- ISBN-10: 0762301643
- ISBN-13: 9780762301645
- Format: 15.6 x 23.4 x 1.4 cm, kieti viršeliai
- Language: English English
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
Reviews