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Advances in Advertising Research XIV
Advances in Advertising Research XIV
525,77
584,19 €
  • We will send in 10–14 business days.
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
584.19
  • Publisher:
  • ISBN-10: 3658447125
  • ISBN-13: 9783658447120
  • Format: 14.8 x 21 x 1.8 cm, kieti viršeliai
  • Language: English
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This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

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  • Publisher:
  • ISBN-10: 3658447125
  • ISBN-13: 9783658447120
  • Format: 14.8 x 21 x 1.8 cm, kieti viršeliai
  • Language: English English

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

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