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- Publisher: Gabler Verlag
- Year: 2011
- Pages: 490
- ISBN-10: 3834931349
- ISBN-13: 9783834931344
- Format: 14.8 x 21 x 2.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Advances in Advertising Research (Vol. 2) (e-book) (used book) | bookbook.eu
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Description
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
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- Publisher: Gabler Verlag
- Year: 2011
- Pages: 490
- ISBN-10: 3834931349
- ISBN-13: 9783834931344
- Format: 14.8 x 21 x 2.6 cm, minkšti viršeliai
- Language: English English
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Reviews