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- Publisher: Jai Press Inc.
- ISBN-10: 0762300094
- ISBN-13: 9780762300099
- Format: 15.6 x 23.4 x 2.2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Adv Ser Mar Man V 5 (e-book) (used book) | bookbook.eu
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Description
This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of customer service loyalty.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Jai Press Inc.
- ISBN-10: 0762300094
- ISBN-13: 9780762300099
- Format: 15.6 x 23.4 x 2.2 cm, kieti viršeliai
- Language: English English
This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of customer service loyalty.
Reviews