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- Author: Herbert Newton Casson
- Publisher: Kessinger Publishing
- ISBN-10: 1436628172
- ISBN-13: 9781436628174
- Format: 15.2 x 22.9 x 1.4 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Excerpt from Ads and Sales: A Study of Advertising and Selling From the Standpoint of the New Principles, of Scientific Management
This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.
It was begun as a series of addresses, delivered to various Ad Clubs and Chambers of Commerce in the Eastern States; and it is herewith developed into book form at the request of several of these organizations.
This fact - that it was prepared largely for friends - will account for the frank and personal nature of the book.
The criticisms that are made here are made good-humoredly, and with no purpose of belittling what has already been accomplished.
Certainly I do not believe that Salesmen and Ad Men are less efficient than bankers, lawyers, doctors, professors, or any other species of professional men; but within the last few years new methods and higher standards have been brought to light.
EXTRA 10 % discount with code: EXTRA
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- Author: Herbert Newton Casson
- Publisher: Kessinger Publishing
- ISBN-10: 1436628172
- ISBN-13: 9781436628174
- Format: 15.2 x 22.9 x 1.4 cm, kieti viršeliai
- Language: English English
Excerpt from Ads and Sales: A Study of Advertising and Selling From the Standpoint of the New Principles, of Scientific Management
This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.
It was begun as a series of addresses, delivered to various Ad Clubs and Chambers of Commerce in the Eastern States; and it is herewith developed into book form at the request of several of these organizations.
This fact - that it was prepared largely for friends - will account for the frank and personal nature of the book.
The criticisms that are made here are made good-humoredly, and with no purpose of belittling what has already been accomplished.
Certainly I do not believe that Salesmen and Ad Men are less efficient than bankers, lawyers, doctors, professors, or any other species of professional men; but within the last few years new methods and higher standards have been brought to light.
Reviews