123,20 €
136,89 €
-10% with code: EXTRA
Adoption of Innovations
123,20 € 
- We will send in 10–14 business days.
Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyzes an individual's decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It shows how they relate to each other, and then…
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- Author: Amir Heiman
- Publisher: Now Publishers
- ISBN-10: 1638280207
- ISBN-13: 9781638280200
- Format: 15.6 x 23.4 x 0.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyzes an individual's decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It shows how they relate to each other, and then discusses how marketing tools, and in particular marketing tools that are designed to reduce risk, can be incorporated into each of the two models.EXTRA 10 % discount with code: EXTRA
123,20 €
136,89 €
We will send in 10–14 business days.
The promotion ends in 20d.23:05:20
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Amir Heiman
- Publisher: Now Publishers
- ISBN-10: 1638280207
- ISBN-13: 9781638280200
- Format: 15.6 x 23.4 x 0.4 cm, softcover
- Language: English English
Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyzes an individual's decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It shows how they relate to each other, and then discusses how marketing tools, and in particular marketing tools that are designed to reduce risk, can be incorporated into each of the two models.
Reviews