- We will send in 10–14 business days.
/images/books/11555757/9781637421932.jpg)
- Author: Michael Czinkota
- Publisher: Business Expert Press
- ISBN-10: 1637421931
- ISBN-13: 9781637421932
- Format: 15.2 x 22.9 x 0.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future global leaders in their endeavors to solve global trade crises and find opportunities for furthering the free flow of goods and services across borders.
It is rare to find such practical insights into the rationale of why the world is what it is today and makes for some interesting guidance for the future. Anyone who reads this book will be better equipped to tackles the challenges of operating in the world economy and working their way out of conflicts.
The book also addresses the weaknesses present in current world structures, such as the World Trade Organization and its inability to suppress China, guiding the reader on how to achieve business success in a world of instability and diplomatic tensions. The concept of Curative International Marketing is a unique framework fathered by Professor Czinkota and is deeply explored in this book.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.07:12:58
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Michael Czinkota
- Publisher: Business Expert Press
- ISBN-10: 1637421931
- ISBN-13: 9781637421932
- Format: 15.2 x 22.9 x 0.5 cm, softcover
- Language: English English
Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future global leaders in their endeavors to solve global trade crises and find opportunities for furthering the free flow of goods and services across borders.
It is rare to find such practical insights into the rationale of why the world is what it is today and makes for some interesting guidance for the future. Anyone who reads this book will be better equipped to tackles the challenges of operating in the world economy and working their way out of conflicts.
The book also addresses the weaknesses present in current world structures, such as the World Trade Organization and its inability to suppress China, guiding the reader on how to achieve business success in a world of instability and diplomatic tensions. The concept of Curative International Marketing is a unique framework fathered by Professor Czinkota and is deeply explored in this book.
Reviews